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Market Reports

IDATE's market report programme for 2010 constitutes a natural extension of the work performed by our teams of analysts, as well as our ongoing investments in information and monitoring systems for player strategies and markets. More than just a catalogue of publications, this constitutes a concrete manifestation of our drive to create a unique tool geared towards understanding and monitoring the Telecom, Internet and Media sectors.

4 research formats designed to provide a comprehensive view on your market:
  • Market & Data Reports - market analysis (PDF report + Excel Database)
  • Innovation Reports - indepth analysis of key innovations
  • Watch Services - IDATE continuous services
  • Focus Notes - Hot topics


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    more Centris' US Wireless Survey provides the opportunity to gain a detailed understanding of consumer preferences, at the household and individual levels, regarding next-generation voice, data, and video services (both currently and in the future). These preferences concern alternative modes of access, patterns of use, price responses and bill sizes, and service providers. The survey also enables the prediction of consumer behavior over time or as circumstances change. The survey is an essential strategic element for service providers, application and content providers, and equipment manufacturers because it takes into account the impact of various geo-demographic characteristics of consumers. Thus, it is possible to estimate and predict various metrics of consumer behavior for any consumer profile, i.e., the consumer's choices (of service use, providers, and wireless devices) and demographic characteristics.
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    more To gain key insights into the actual and prospective behavior of consumers of wireless services, Centris has developed an ongoing, flexible, and wide-ranging survey that is supported by many levels of qualitative and quantitative analysis. With its pioneering focus on individual consumers of communications services, the design of the Centris wireless survey is both innovative and strategic. This micro-level and comprehensive survey tracks and evaluates the decisions and preferences of households and individuals, offering the best opportunity to understand the all-important demand side of a rapidly developing - and converging - communications marketplace. Most importantly, this survey offers information on the entire wireless platform, (i.e., all forms of communication made possible by wireless devices or technologies), not just the use of cell phones for voice and a limited number of other communication services.
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    more To gain key insights into the actual and prospective behavior of consumers of wireless services, Centris has developed an ongoing, flexible, and wide-ranging survey that is supported by many levels of qualitative and quantitative analysis for three key topics: • Cell phones / mobile devices • Wireless service plans and subscriptions • Usage behavior (wireline, wireless, Internet access, TV)
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    Video Games on Mobile Phones
    Innovation Reports
    15/02/2008
    more Over the next two to three years, the mobile gaming sector will undergo numerous technical, editorial and industrial changes, taking it into an era of prosperity that will not come without the risks associated with accelerated growth. The main conditions for change are now becoming established: broadband networks are being deployed, usage is confirmed with new game genres, handsets can now compare with dedicated gaming platforms, publishers are perfecting their editorial strategies and digital distribution services are taking shape… the sector is now ripe!
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    Innovations in Bundles
    Innovation Reports
    15/07/2007
    more This IDATE report explores the innovations being brought to the service bundles marketed by telecom operators: incumbent carriers, cablecos, ISPs and mobile operators. It will examine the most innovative bundles – those that combine several components of the quadruple play, those built around a core service such as TV, internet access or mobile calling, or those where innovation lies chiefly in the area of pricing.
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    Enterprise Mobile Offering
    Innovation Reports
    15/11/2007
    more This report takes stock of the current state of enterprise mobile voice and data services. By conducting a detailed analysis of the catalogue of business services marketed by eleven European operators in the five largest European countries, it picks out the underlying market trends in network strategy: 3G+, Wi-Fi, handsets, wVoIP… and range of services: segmentation, content, formats, billing modes... Based on information gathered from a survey conducted in France, it then presents a number of indicators on the integration of mobile in business (take-up, consumption, budgets, planning, etc.). Lastly, by cross-checking the information produced from this analysis with supply and demand, the report offers a current and medium-term assessment of the enterprise mobile services markets.
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    Podcasting
    Innovation Reports
    15/07/2007
    more Professional and amateur publishers now have access to the latest in content broadcasting-podcasting, responding to the increase in mobile audio and video demand. This report analyses the technologies used, consumer feedback, business models and podcasting market prospects up to 2012.
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    Mobile Pricing Innovation - The price of pricing
    Innovation Reports
    15/07/2008
    more There is a flurry of innovations in the pricing strategies of the mobile phone market, in particular the pricing schemes for the three most commonly used services: voice calls, SMS and data transmission. This IDATE report explains and reviews in detail the tariffs on offer in the consumer sector from mobile network operators, focusing primarily on Europe (France, Germany, Italy and the UK), the United States, Mexico, and Japan.
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    Mobile Churn Management
    Innovation Reports
    15/08/2008
    more Retaining customers is one of the most critical challenges in the maturing mobile telecommunications service industry. Customer churn adversely affects mobile telecom operators because they stand to lose a great deal in price premium, decreasing profits levels and a possible loss of referrals from continuing service customers. Figuring how to deal with churn is turning out to be the key to the survival of telecoms organizations. This report by IDATE sets out the real issues at stake in mobile churn management. It addresses and provides guidance on how to tackle churn both in terms of business processes (refining customer care, loyalty schemes, customer segmenting) and through the use of software solutions available.
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    Next Generation Carrier Models
    Innovation Reports
    05/01/2009
    more Based on past evolutions of the industry this report covers the macro-movements of the telecoms business,and looks for the next growth options for European players, in particular volume strategies vs. value strategies. It is based on quantitative research on the commercial, operational and financial performances of 14 European operators (12 integrated incumbents, 1 wireline incumbent, 1 mobile), and 5 emerging operators.
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    more Telecommunications equipment suppliers and operators see in mobile broadband the growth driver that is indispensable for their expansion. But implementing data services on mobile networks poses a series of both technical and economic problems for players in the ecosystem. In this study, we will analyse the issues in mobile broadband for these players, notably with services aimed at moving fixed Internet into a mobile environment.
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    LBS - Location Based Services
    Innovation Reports
    15/10/2008
    more Though still young, the location-based services (LBS) market is increasingly successful, driven largely by navigation applications and equipment. The range of services available is beginning to grow and navigation is being paired with local searches. While LBS market players must promote their products and services, they are still often confronted with the fragility of their business models and they must face market consolidation. In the longer term, the arrival on the market of Europe’s Galileo system should help improve performance and services, without upsetting the structure of the market.
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    Network Outsourcing
    Innovation Reports
    10/01/2007
    more This market report carried out by IDATE try to answer the following question: Can network outsourcing become the norm of the industry? We believe this question falls within a much broader one on the future models of telecom operators. As carriers in advanced markets face usage, growth, globalization and regulatory challenges, they will increasingly steer away from their generalist positioning to improve their return on invested capital.
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    more While debates intensify on using the digital dividend, with the switch-off due date approaching in several countries, IDATE focuses on the opportunities that these additional resources could offer to terrestrial TV channel producers to establish their strategic position, strengthen their competitiveness and grow their revenue, in an increasingly competitive environment.
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    Mobile Handset Dynamics
    Innovation Reports
    15/05/2008
    more With the surge of the wireless communication market, the complexity of handset electronics has grown exponentially, from delivering a basic voice functionality to enabling access to real time videos and data services anytime, anywhere. With the development of multimedia applications on mobile, speedier and more energy-efficient components are needed, as low-power applications are one of the key features of the wireless communications market.
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    Mobile VoIP
    Innovation Reports
    16/10/2009
    more Mobile VoIP is often perceived as a threat by mobile network operators, eating into their voice revenues and reducing them to mere “dumb pipes”. It has also been perceived as “the next big thing” in the mobile market for a while now. This report will look at the myths and realities of mobile VoIP, the potential and threats of managed VoIP, and offer up mobile VoIP penetration forecasts.
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    RFID & Internet of Things
    Innovation Reports
    20/05/2009
    more From a clear definition of the so called Internet of things, this report proposes an in depth analysis of a market in constant development even in a crisis context. It also analyses the current RFID technologies and market situation relying on the main players' involvement. Based on case studies and direct interviews, this report details the different vertical markets, crucial for the development of the RFID during the coming years.
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    Mobile Network Outsourcing & Sharing
    Innovation Reports
    22/06/2009
    more Today, network sharing and outsourcing are not confined to challengers in the mobile market anymore but have become widely adopted among all kinds of mobile operators. This report presents different flavours of outsourcing and sharing and what drives mobile operators to do so. The analysis also sheds light on the long term impact on the industry, including equipment vendors.
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    Radio Spectrum
    Innovation Reports
    25/09/2009
    more At a time of explosive growth for mobile broadband and the progressive deployment of 4G networks starting next year, new frequency bands are being made available. Digital dividend spectrum was already awarded last year in the US, and is progressively being harmonised in Western Europe. In the meantime, the refarming of the 900 MHz band creates an opportunity for mobile broadband to be made available in rural areas.
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    more This report explores the various initiatives aimed at developing hybrid satellite networks in Europe, involving both the space segment and a terrestrial segment of repeaters that are compatible with the satellite network. The award of two pan-European licences is expected to spur the development of mobile TV services, as well as mobile telephony and broadband solutions.
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    Connected Devices
    Innovation Reports
    15/10/2009
    more Following the success of smartphones, dedicated to mobile internet browing and data exchange, a new category of connected devices has emerged, in which netbooks have been the most successful to date, and it has radically changed the dynamics of the mobile telecom market. This report provides a thorough analysis of the Connected Devices market up to 2013 and its impact for players of the mobile value chain.
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    LTE: a Compelling Answer?
    Innovation Reports
    06/07/2009
    more This report provides a complete analysis of the LTE (Long Term Evolution) perspective as the next step towards 4G and real mobile broadband networks. It presents an in-depth analysis of LTE deployment strategies through the elaboration of an original cost model. The model is based on individual market contexts and operators' situations regarding legacy infrastructure, spectrum licences awards, the availability of devices and the demand for data services. Resting on thorough market research, this study presents roadmap scenarios and forecasts up to 2015. It also assesses the impact of LTE take-up on the overall mobile ecosystem as we observe the strengthening of current trends towards fixed-mobile convergence and network sharing, a new wave of consolidation in mobile markets and LTE driven global partnerships.
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    Fixed-Mobile Convergence in the Business World
    Innovation Reports
    11/09/2009
    more The Fixed-Mobile Convergence market (FMC) could generate revenue of 900 million EUR in 2013 in Western Europe’s five largest markets, and so accounting for 4% of total mobile services revenue. Starting with a detailed inventory of FMC services aimed at businesses and an analysis of the offers being marketed by operators, this report then examines the underlying trends governing the use of FMC.
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    The Future of Mobile Communications
    Innovation Reports
    15/03/2009
    more The mobile communications market is largely seen as having passed its growth phase, entering a state of saturation, as well as a negative trend in mobile revenues. This report will focus on communication, even if the mobile phone today can do so much more than communicate, as well as on the new methods of communication: SMS, VoIP, IM, social networking, ...
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    Use-IT Trend Book
    Innovation Reports
    11/12/2009
    more IDATE continues to innovate by offering up an analysis of IT consumption trends in a report that includes a review of the latest developments in communications, the Internet and media, along with a forward-looking analysis in the form of development scenarios and identification of the key innovations to watch in 2010.
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